Slashdot | The Other Side of BitTorrent

Slashdot | The Other Side of BitTorrent: "one industry's threat is another's opportunity. There's an upside to allowing viewers to transfer copyright material content over BitTorrent. As noted by Japanese entrepreneur Joi Ito, fans of the Japanese anime series Naruto regularly post translated episodes of the show to BitTorrent, which attracts more fans to the series. The relatively obscure program has spawned a global following in online forums, internet relay chat channels and fan sites."

...The show airs in Japan on wednesday night at 7:28pm local time. Within 24 hours, a fansubbed version is released on the internet. The most recent version was released about 13 hours ago, and there are currently 15770 seeds and 13600 peers on this torrent. In 12 hours, 11.5 terabytes has been transferred, and just over 71,000 people have downloaded the episode.

... You need to take the logic one step further.

1) Series is not available outside of Japan.
2) Internet and fansubbing make series available outside of Japan.
3) Fansubs build series' popularity.
4) Publishers see demand and release series worldwide, seeing huge amounts of sale from fans they never would have had before.
5) Profit.

This works out extremely well for the developer, who doesn't need to spend money advertising, and gets a large amount of revenue they wouldn't have seen before.

On the flipside, maybe this is another reason the RIAA/MPAA are afraid of P2P and the internet in general - it allows content from other parts of the world (that they do not necessarily control) to come over here and become popular.