Embrace and extend - Wikipedia, the free encyclopedia: "Microsoft has publicly stated that it aims to 'embrace and extend' popular standards and existing work. 'Embrace, extend and extinguish' (EEE) is a scornful takeoff on this by Microsoft's critics, used to suggest that the stages of embracing and extending are only prefaces to extinguishing or supplanting existing work with Microsoft alternatives. (A similar takeoff with slightly more detail on the process is 'Copy, corrupt, copyright, circulate, control')."
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